There is a myth floating around that impact of US customs data on the foreign markets is minimal. It is likely that this is why so many American companies don't bother to comply with the US customs data, fearing some backlash from the American markets. The custom can have a significant impact on foreign markets' performance. Marketing is more than numbers when it comes to strategies. Marketing is not about numbers. It's about connecting with a specific segment of the audience. This segment has unique nuances and needs that can't be met by universal or general marketing strategies. As they say, every coin has two sides. The American market is one side of the coin. This is the segment that responds to traditional marketing techniques. The foreign market is on the other side of the coin. This is the segment that is most open to innovative offerings and is eager to learn about them. Your chances of survival in this volatile marketplace are...